Applications of E-Commerce- B2B, B2C. C2C, What is C2C marketing?

Athi Lakshmi
3 min readJul 23, 2021

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Now a days Digital World is Booming. This Digital Technology will increase job opportunities, help to develop Personal Branding, etc… One of the best in this Technology, People can do various things at the comfort of their own homes and one such thing is Online Shopping.

What is C2C marketing?

Frequently Asked Questions in C2C

C2C involves the electronically facilitated transactions between consumers with the help of a third parties websites or an independent online platform that they are created for this purpose. Online auction is a common example, in which a consumer posts an item for sale and other consumers purpose to buy it; the third party generally charges a commission or flat fee. The sites are only intermediates, just there to match consumers. They do not have to check the quality of the products being offered, for example eBay, Craigslist, Amazon.com, flipkart.com, Myntra , etc.

C2C Marketing Cycle:

Actually C2C contrasts with B2C and B2B, Which stands for business to consumer and business to business respectively. C2C also called C2B2C because the deal is done between consumer to a consumer but through business organization.

Customer A want to sell products through website. Customer B want to buy products via website. Now customer A and B both get benefits. Customer A received money and customer B get products. This is one of the C2C cycle.

This type of ecommerce is expected to increase in the future, because it cuts out the costs of using another company. It could change in the sense that some one can send an advertisement regarding a sale to your GPS (Global Positioning System).

Examples of C2C Business model:

Every ecommerce platform has its own exclusive features.

It is most popular site in India. It not only provides a product but also user friendly site, easy to make buy and sell, well response customer services.

C2C models are becoming popular among students in Universities, because these are large organizations in the same environmental area whish are low on cost. So they look for deals very often and these kinds of website offer them.

Advantages:

  • With C2C, the products gallery is unlimited since different customers are on board and selling various items scattered across different niches.
  • C2C facilitates the sale of used items as opposed to B2C where a majority of the products are new.

Disadvantages:

  • The cost charged for sale using the C2C ecommerce model on a thirty party site like eBay may eat into the profit of the merchant.
  • C2C model involves risk in products quality then other ecommerce business model. Under C2C, most transaction require that both parties trust it each other.
  • For auction sites, users any end up buying goods at inflated prices which is not a good economic decision.

Is Amazon, Flipkart, Microsoft, Shopify, Google, Facebook B2C or B2B?

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Athi Lakshmi
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Bio background- ECE student -Digital passionate- Own blog Ken for Business Digital World-Love to learn